Client A-Z Film Company (A collaboration between Tantrwm and Undercurrents) Format Web Video & DVD Video Type Web Video, Education Duration 26 x 2 minutes Related Siteshttp://www.azclimbing.com |
| Brief To create a series of short instructional videos which novice climbers can use as reference but also seek to entertain them by focussing on a topic of their interest. The videos are released online at periodic intervals, and when completed the series will be released on DVD. The Approach We met with an expert-climbing instructor to devise the topics and scripts for the series, before heading out to film the footage for the series at various locations in South Wales. The A-Z Climbing website was designed and launched by Tantrwm before the series started, to build up an audience, videos are released on the site and distributed through social media and RSS. Results A-Z Climbing videos have already been watched 40,000 times, within 3 months of the website being released. |
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